It's a New Game

Have you noticed?

There's a whole new way of doing business. The rules have all changed, though the changes appear subtle, because we are massively returning to core values that somehow have been ignored or down played for a long time.

Somehow it became ok in the business world to act differently than one would otherwise.

We came to not only accept dishonesty in business but we came to expect it.

We came to expect business people, salesmen, advertising people, politicians to lie and cover up.

And ya know what?

It's just not ok anymore.

Enron, Clinton's cigar, the mortgage industry, Bernie Madoff, the collapse of the economy.

We all got fed up.

We all said forget about it - I'm not taking this anymore.

And we started voting with our wallets.

The Market Place is crowded and no one has a monopoly on anything.

I love to buy things.

I hate to be sold.

I want expert advise on most of my purchases.

And they better be experts - cause I enter the market place educated about what I am looking for.